David LeathersBuild an opt-in system that protects deliverability and revenue without killing conversion. Practical TCPA, CAN-SPAM, and 10DLC guidance with data model, UX patterns, and KPIs.
David LeathersStop wasting sales cycles. Learn how to validate leads before routing—syntax checks, enrichment, dedupe, consent/eligibility, scoring, and quarantine—to protect pipeline quality and clean up attribution.
David LeathersBuild a lead validation stack that runs cheap, fast checks before expensive ones. Control API cost/timeouts, add channel feedback loops, and report acceptance rates with reason codes to keep sales calendars clean.
David LeathersWhen deliverability or compliance breaks, minutes matter. Use these incident response runbooks—roles, SLAs, containment steps, and comms—to cut time-to-containment and protect revenue and reputation.