David LeathersBooked isn’t the goal—kept is. Reframe your math around CPA-kept, raise show rates with smarter sequencing, and wire CRM events so budget and capacity decisions track real revenue.
David LeathersA practical CQL model that blends ICP fit and buying intent, adds negative signals and clear DQ rules, and defines SLAs and review loops—so sales works only the highest-value conversations while everyone else is nurtured.
David LeathersHow to match demand to calendar capacity with practical throttle rules. Use ad scheduling, geo/device switches, callback queues, and budget feedback loops to keep experiences great and CPA-kept low.