Revenue-Ready GHL Architecture
David Leathers Published on: 19/09/2025
Practical playbooks for GoHighLevel: revenue-ready CRM architecture, demand gen, paid media math, CRO, consent, and partner programs.
Marketing Automation & CRM Mastery
David Leathers
UTM Capture & Source-of-Truth Setup
David Leathers Published on: 19/09/2025
Capture first and last touch at the edge—forms, chat, and call tracking—so attribution survives reality. Get the UTM field map, naming rules, QA checks, and reporting views.
Marketing Automation & CRM Mastery
Snapshots, Environments & Change Control
David Leathers Published on: 19/09/2025
Stop breaking live automations. Learn a Dev → Stage → Prod snapshot flow, versioning/diffs, a release checklist, and fast rollbacks so CRM/MA changes ship faster, safer, and with fewer incidents.
Marketing Automation & CRM Mastery
Reporting & Dashboards (Exec vs Ops): Two Dashboards, One Truth
David Leathers Published on: 19/09/2025
How to split “one truth” into two high-signal dashboards: an exec view for CAC/LTV/payback/runway and an ops view for stage conversion, speed-to-lead, and failure alerts—plus cadence, definitions, and visualization do’s/don’ts.
Marketing Automation & CRM Mastery