1. What a Company Spotlight is
A Company Spotlight is a submitted profile: a profile of a company that works in pay-per-call, written from information that company gave us on purpose, for publication. Every one is labelled that way at the top of the page, before anything else.
It is not a review, a rating, a certification, a vetting badge, or a recommendation. Dependable Call Exchange LLC does not audit the companies it features, and publishing a profile says nothing about whether you should do business with that company. If you are evaluating a counterparty, do your own diligence.
2. Nobody pays
Company Spotlights are free, and they cannot be bought. There is no sponsored tier, no paid placement, no fee for a faster decision, and no advertising relationship attached to being featured. We do not label them "sponsored" because that word would be inaccurate — no money changes hands in either direction.
Where DCE already has a commercial relationship with a featured company — for example if they buy or sell calls on the exchange — that relationship is disclosed on the profile itself.
3. Who can be featured
Any company operating in the pay-per-call ecosystem: buyers and advertisers, publishers and traffic partners, networks, agencies, technology providers, and service providers. A DCE commercial relationship is not a prerequisite.
Someone authorized to speak for the company has to submit it, using a business email address at the company's own domain, and confirm they have that authority. We do not write profiles about companies from public sources, and we do not accept submissions about a company from someone who does not work for it or represent it.
4. What DCE controls
DCE has full editorial control. We edit for accuracy, length, clarity and tone; we cut claims we are not willing to publish; we decline submissions that will not make a useful page; and we can correct, update, unpublish or remove a profile at any time. A company does not get approval over the final text, and a profile is not an advertisement the company wrote.
Some things we will not publish in any form: guarantees about results or compliance, superlatives stated as fact in DCE's own voice, quantitative claims without a stated reporting period, and assertions about other named companies.
5. What DCE verifies — and what it does not
This is the part worth reading closely. Statements in a profile fall into four buckets, and the page shows you which is which:
- Company-supplied. The company told us. Nothing corroborates it. These appear only as quoted or explicitly attributed statements, or as rows in a table headed “Provided by the company; not independently verified by DCE” — never as a plain statement of fact in DCE's voice.
- Company-supplied, with evidence we have not checked. The company pointed us at a source to back a statement up, and no editor has opened it. This is not the same as us having checked it, so the profile does not say it is: any such link appears under the heading “Evidence the company provided, not checked by DCE”, and the statement itself stays attributed to the company.
- Editor-checked. A person at DCE looked at a named public source and recorded it. These may be stated plainly, and the source is linked — under the heading “Sources an editor checked”, which is used for nothing else.
- DCE's own records. Something DCE knows first-hand, such as an active exchange relationship. These may be stated plainly.
Every number a company reports is published with the period it covers, or with a note that the company supplied none. Quotes are published verbatim as submitted, attributed to a named person at the company; we do not compose quotes.
6. How AI is used
We use AI tools to help draft and edit these profiles, and we say so on every one. Here is specifically what that means:
- The AI works only from the material the company submitted. It is not given access to the web, to tools, or to DCE's systems, and it cannot go looking for facts.
- The submitter's personal contact details — name, email, phone — are never sent to a model provider. Only the material that is a candidate for publication is.
- Automated checks run on every draft before a person sees it: a quote that is not word-for-word what the company submitted, a quote attributed to anyone other than the person who gave it, a number that does not appear in the submission, a link to a site that was not part of the submission, or a prohibited claim will each stop the draft.
- A person at DCE reads and approves every published profile. Nothing publishes automatically, and no profile goes live without a human merging it.
Our Privacy Policy names the AI provider we use and states that submitted material is not used to train their models.
7. Links
Links from a profile to the featured company carry rel="nofollow". A spotlight is
not a way to acquire ranking signals from dependablecalls.com, and treating it as one would
make the whole thing a link scheme rather than journalism-adjacent publishing.
8. The disclosure that appears on every profile
Every published Company Spotlight carries this text, with the company's name filled in: