How the exchange works
Dependable Call Exchange is a business-to-business pay-per-call exchange. We connect publishers — the marketing partners who generate inbound phone calls — with buyers, the businesses that want to receive those calls. A real-time auction decides which buyer receives each call, and the buyer pays per qualified call. We do not contact consumers and we do not sell consumer information; we route phone calls between vetted businesses.
1 — Publishers send calls
Publishers are advertising and media partners who run their own compliant campaigns and produce inbound calls in a given category (for example legal services, home services, or insurance). Each publisher is onboarded and agrees to our terms before any call traffic is accepted. When a call comes in, it arrives at the exchange tagged with the category and basic routing attributes — never a consumer profile to be resold.
2 — The auction matches the call to a buyer
The moment a call reaches the exchange, our routing engine runs a real-time auction among the buyers who are active for that category and set of attributes. Buyers configure the call types they accept, their hours, their capacity, and the price they are willing to pay. The auction selects the buyer whose bid and routing rules best fit the live call, and the call is connected — typically in well under a second.
3 — Buyers receive the call
Buyers are businesses that want qualified inbound phone calls instead of static advertisements. They receive the connected call on their own lines, handle it with their own staff, and keep full control of which calls they accept. Routing is category-based and business-to-business; the exchange never represents itself to the caller or markets to consumers on a buyer's behalf.
4 — Billing is per call
Pricing is set by the auction, so buyers pay only for the calls they actually receive, at the rate they bid. We reconcile call detail records between publishers and buyers, and settle on that record. There are no consumer charges and no per-impression media buys — the unit of value is a connected, qualified phone call between two businesses.
Where SMS fits
Any text messages we send are operational and account-related — for example confirming a partner's account or a routing change — to publishers and buyers we already work with. They are not marketing blasts. You opt in on our contact form, and our SMS Terms and Privacy Policy describe exactly what we send and how to stop it.