Frequently asked questions
What is Dependable Call Exchange?
Dependable Call Exchange LLC is a business-to-business pay-per-call exchange. We route inbound phone calls between two kinds of business partners — publishers, who originate inbound caller traffic, and buyers, who purchase qualifying inbound calls. We are a call-routing service for our partners. We are not a consumer lead-generation, quote, or offer product: we do not sell consumer products and we do not market to consumers.
Who uses the exchange?
Two sides. Buyers are businesses that want qualified inbound phone calls — they configure the call types and geographies they want and pay per connected, qualifying call. Publishers are advertising and media partners who run their own compliant campaigns and send the inbound calls those campaigns produce into the exchange. The exchange matches and routes each call between the two sides in real time.
As a buyer, how do I receive calls and stay in control of quality?
You set the call types, geographies, and hours you want and what each qualifying call is worth to you. The exchange runs a real-time auction on each inbound call and connects the one that fits your criteria. You see real, live per-source performance — conversion, quality, and volume — for every publisher feeding your verticals, and you toggle each source on or off yourself. Only the sources you have enabled are eligible to route you a call.
As a buyer, how am I billed?
Per qualifying call. Each routed call is logged once at the price you bid, and you reconcile against that shared record — the same per-call record the originating publisher settles against. There are no impressions, no form fills, and no minimums. Buyers start on prepay, and established buyers can apply for credit terms.
As a publisher, how do I send traffic and how am I paid?
You send your compliant, consented inbound calls into the exchange, and we route each live call to the buyer bidding for that category — by vertical, in real time. You are paid per billable call for the calls that qualify under the buyer routing criteria, on monthly net-30 terms, settled against the same per-call record both sides can audit. Specific payout rates are kept private to each partner and depend on the call category, live buyer demand, and call quality.
How does call vetting and source control work?
Buyers do not take whatever the exchange sends. Each buyer sees real, live performance for every publisher source feeding their verticals and toggles each source on or off themselves — you vet a source before you turn it on, and switch it off the moment its numbers slip. Calls from sources you have turned off never connect to you.
Do you text or call consumers?
No. Any text messages we send are operational and account-related — for example confirming a partner's account or a routing change — to publishers and buyers we already work with. They are not marketing blasts, and we do not message consumers. Messaging is opt-in: reply STOP to opt out and HELP for help. Our SMS Terms describe exactly what we send and how to stop it.
How is my data handled?
Your contact details are never sold, rented, or shared for advertising. We use them to operate your partner relationship with the exchange and to send the account-related messages you opt into. Our Privacy Policy describes what we collect and how we use it.
How do I get in touch?
Email us at [email protected] or call +1 716-525-5245. Tell us your verticals and volume and we will scope availability with you directly, usually within one business day.